Notes on brand, positioning, and where AI actually belongs.

Written for coaches, consultants, and service-based businesses who'd rather understand a thing than be sold it. No hype, no listicles, nothing you didn't ask for.

• 24 August 2026 · 10 min read

  How to Build an AI Employee (And Why Yours Keeps Handing You Slop)

  I ran an audit on my own AI setup last week, expecting to tidy up a couple of things. What I found was sixty skills available to it at any given moment, twenty-one of which were duplicates. That explained rather a lot about output I'd been blaming on the model.

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