Notes on brand, positioning, and where AI actually belongs.
Written for coaches, consultants, and service-based businesses who'd rather understand a thing than be sold it. No hype, no listicles, nothing you didn't ask for.
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How to Build an AI Employee (And Why Yours Keeps Handing You Slop)
I ran an audit on my own AI setup last week, expecting to tidy up a couple of things. What I found was sixty skills available to it at any given moment, twenty-one of which were duplicates. That explained rather a lot about output I'd been blaming on the model.
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Occasional notes on brand, positioning, and where AI actually belongs in a service business.
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